Your Cart
dita logo
site logo

Craftsmanship Achieves DITA: Explore Our Stories

Our story begins in the 1990s in Los Angeles, where childhood friends Jeff Solorio and John Juniper launched DITA. Fueled by a shared passion for photography and design, they dared to challenge the status quo of eyewear manufacturing. It was their pioneering vision that transformed eyewear from a necessity into a statement, one that was intricately crafted and highly luxurious. Our craftsmen, often hailed as master artists, uphold this legacy with unwavering dedication. For them, the essence of creating DITA eyewear lies not in speed, but precision. In the serene workshops in Japan, they sculpt, polish, and assemble each pair by hand, using traditional techniques that date back over 800 years. Here, modern technology fuses with old-world craftsmanship to create eyewear that stands out in terms of design, quality, and sophistication. As we move forward, we remain committed to our roots, preserving our craftsmanship’s authenticity and pushing the boundaries of design and innovation. Through our blog, we invite you to explore more of our world, share our journey, and experience the essence of DITA Eyewear.